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hey Morse, how much did we spend on ads last month, and what did we get for it?

Claude · via Morse

Pulling google_ads and meta_ads and linkedin_ads for Aug 1–31…

€31,400 in total: Google €18,200, Meta €9,100, LinkedIn €4,100. That bought 1,140 leads, about €28 each. Google is the cheapest at €21 per lead, LinkedIn the most expensive at €52, but LinkedIn leads are mostly directors and above. Compared with July, spend is up 4% and leads are up 11%, so the money is working slightly harder. The one thing to watch is Meta: its cost per lead rose from €31 to €38 as the summer creative aged. Here is the month by platform, with leads and cost per lead…

Connectors

  • Google Analytics 4

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  • Google Search Console

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  • Google Ads

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  • YouTube

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  • LinkedIn Ads

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  • Google Business Profile

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  • LinkedIn Pages

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  • Facebook Pages

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  • Meta Ads

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  • Instagram Insights

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  • TikTok Ads

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  • TikTok Organic

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  • Microsoft Ads

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  • HubSpot

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